
Start with where you shop, then choose the goal that fits this week: weight loss, high protein, muscle gain, student meals, low effort or busy work lunches.

Generic UK supermarketUses average UK supermarket pricing when you do not want a named-store plan.
AldiBest for lower-cost staples, simple shops and budget meal prep.
LidlUseful for budget-friendly plans built around familiar staples.
TescoGood for broader ranges, easy swaps and Clubcard-style shopping.
AsdaA practical option for family-friendly staples and larger shops.
Sainsbury'sUseful when you want wider premium and own-brand choice.
MorrisonsGood for familiar UK meals and flexible weekly shops.
IcelandBest for freezer-friendly, low-effort and batch-cook plans.